Amsterdam, 30 June 2015 – HEINEKEN announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken® brand, effective July 1st 2015.
HEINEKEN will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities to support the global campaigns.
Jan Derck van Karnebeek, Chief Commercial Officer, HEINEKEN, said: “We are delighted to be extending our relationship with Publicis. Over the last two years, the team has produced exceptional results for Heineken®, especially the responsible consumption and Dream Island campaign. The team has consistently demonstrated a strong understanding of the strategic direction of the brand and we have been enormously impressed by their strong creative ideas and innovative approach.
He added: “We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken® campaigns.”
Commenting, Arthur Sadoun, CEO Publicis Worldwide, said: “Heineken is one of the most iconic brands in the world with incredibly brave and creative leadership. Expanding our relationship with Heineken to a global level is an honour and testament to the strong projects and work we have been creating together. We’re looking forward to driving the brand and its business forward as a team.”
From John Clarke and David Pugh | Press Office Heineken | GC